THIS IS MY ALL NEW HOW-TO POST TYPE STRATEGY AND I’M OBSESSED!!
Early in my affiliate marketing career, I’d come across a post on another marketer’s website that said the best way to make sales was to show people how to do something. It called the process “selling without selling“.
That appealed to me so strongly because I would never call myself a good salesperson. I like to come up with ideas, I like to do research, I like to create – but I don’t like to sell.
I liked the concept so much that I saved the line in a tracking spreadsheet I use for my business and it’s still there for me to see every day.
Much of the kinds of content I create have to do with selling without selling and this is no different.
While adding different kinds of posts to a new website recently, I was reminded of just how important the whole “selling without selling” rule has been to my career when I noticed that one particular content type was getting the most traction and affiliate sales.
In fact, this one post type brought in the site’s first new affiliate sales in less than 30 days.
I was thrilled, because those posts were also a blast to create. Every time I worked on one, I wanted to buy the products I was recommending!
These posts were all perfect examples of selling without selling.
Then something else caught my attention.
During a routine check of an older site, I reviewed the content responsible for the most affiliate sales. Those posts were three, seven, even nine years old.
And many were essentially the same type of content I was enjoying creating on my newer site. Again – selling without selling. Exciting content that was also fun to create!
Despite everything changing with AI and social media, those topics were still attracting daily visitors and producing regular affiliate sales.
That got me thinking…
What could I do to create MORE of this content now – with the tools available today?
Once that question entered my head, I couldn’t turn it off.
The More I Worked on It, the More Possibilities I Saw
I could see ways to speed up the process, reach larger audiences, use the content on or off a website, and saw several ways to grow it into something even bigger.
It was something I could enjoy working on now and continue building into retirement.
So I started working through the details.
How could I consistently find the right topics?
How could I get the images to look the way I wanted?
How could I prepare content for my website, or a third-party site, and social media without rebuilding everything each time?
And how could I get AI to consistently remember my formatting rules and make things move more quickly by incorporating placeholders for affiliate links, images, and alt text just where I needed them so I wasn’t constantly switching between documents and screens?
I developed prompts, shortcuts, agents, and workflows. I refined the formatting, corrected image problems, and worked through the recurring issues.
I added the human element that takes this content from a sloppy AI idea we see crowding the web to truly helpful, engaging posts that people want to visit, read, and follow.
Eventually, I developed a routine that let me spend 30–60 minutes each morning on this work and be done for the day. The end result? I’m creating 5-10 of these posts every week and spread them where I want in under an hour a day.
Of course, your first projects will involve learning and setup, and your time will depend on what you choose to create but you’ll see my exact process so you can work towards the same goal.
Project Rocket AI gives you the materials and guidance I developed along the way.
THIS IS MY ALL NEW HOW-TO POST TYPE STRATEGY AND I’M OBSESSED!!
Early in my affiliate marketing career, I’d come across a post on another marketer’s website that said the best way to make sales was to show people how to do something. It called the process “selling without selling“.
That appealed to me so strongly because I would never call myself a good salesperson. I like to come up with ideas, I like to do research, I like to create – but I don’t like to sell.
I liked the concept so much that I saved the line in a tracking spreadsheet I use for my business and it’s still there for me to see every day.
Much of the kinds of content I create have to do with selling without selling and this is no different.
While adding different kinds of posts to a new website recently, I was reminded of just how important the whole “selling without selling” rule has been to my career when I noticed that one particular content type was getting the most traction and affiliate sales.
In fact, this one post type brought in the site’s first new affiliate sales in less than 30 days.
I was thrilled, because those posts were also a blast to create. Every time I worked on one, I wanted to buy the products I was recommending!
These posts were all perfect examples of selling without selling.
Then something else caught my attention.
During a routine check of an older site, I reviewed the content responsible for the most affiliate sales. Those posts were three, seven, even nine years old.
And many were essentially the same type of content I was enjoying creating on my newer site. Again – selling without selling. Exciting content that was also fun to create!
Despite everything changing with AI and social media, those topics were still attracting daily visitors and producing regular affiliate sales.
That got me thinking…
What could I do to create MORE of this content now – with the tools available today?
Once that question entered my head, I couldn’t turn it off.
The More I Worked on It, the More Possibilities I Saw
I could see ways to speed up the process, reach larger audiences, use the content on or off a website, and saw several ways to grow it into something even bigger.
It was something I could enjoy working on now and continue building into retirement.
So I started working through the details.
How could I consistently find the right topics?
How could I get the images to look the way I wanted?
How could I prepare content for my website, or a third-party site, and social media without rebuilding everything each time?
And how could I get AI to consistently remember my formatting rules and make things move more quickly by incorporating placeholders for affiliate links, images, and alt text just where I needed them so I wasn’t constantly switching between documents and screens?
I developed prompts, shortcuts, agents, and workflows. I refined the formatting, corrected image problems, and worked through the recurring issues.
I added the human element that takes this content from a sloppy AI idea we see crowding the web to truly helpful, engaging posts that people want to visit, read, and follow.
Eventually, I developed a routine that let me spend 30–60 minutes each morning on this work and be done for the day. The end result? I’m creating 5-10 of these posts every week and spread them where I want in under an hour a day.
Of course, your first projects will involve learning and setup, and your time will depend on what you choose to create but you’ll see my exact process so you can work towards the same goal.
Project Rocket AI gives you the materials and guidance I developed along the way.
The strategy revolves around creating content about things people can make, customize, or do with their hands (and if you think that’s a small set of niches you’re completely mistaken!).
You’ll use AI to help develop the ideas, write instructions, and create tutorial images. Then you’ll learn how to review and improve the results before publishing.
No craft room required. No supplies to purchase. No project photography to arrange.
You also won’t need to appear on camera or record your voice.
If your first thought was, “That sounds interesting, but I don’t want to spend my afternoons making things,” you can put that concern aside.
The work you’re learning is how to direct and manage the content using AI. In essence, you’ll be a virtual creator.
The strategy revolves around creating content about things people can make, customize, or do with their hands (and if you think that’s a small set of niches you’re completely mistaken!).
You’ll use AI to help develop the ideas, write instructions, and create tutorial images. Then you’ll learn how to review and improve the results before publishing.
No craft room required. No supplies to purchase. No project photography to arrange.
You also won’t need to appear on camera or record your voice.
If your first thought was, “That sounds interesting, but I don’t want to spend my afternoons making things,” you can put that concern aside.
The work you’re learning is how to direct and manage the content using AI. In essence, you’ll be a virtual creator.
AI Gives You the Pieces. Your Judgment Makes Them Work Together.
AI can produce an attractive image and still give you instructions that don’t match it.
It can suggest a material that makes the project unnecessarily complicated.
It can omit a detail that leaves the reader wondering what to do next.
That’s where the content manager comes in (you!).
You’ll learn what to look for, how to request corrections, and when an idea needs simplifying or replacing.
You’ll also learn to keep the distinction clear between an AI-created illustration and something personally made or tested.
My prompts, templates, and review instructions give you a head start on that work.
I’ve already spent time finding the recurring problems and refining how I handle them. You’ll follow my examples and use my materials as you develop your own routine.
AI Gives You the Pieces. Your Judgment Makes Them Work Together.
AI can produce an attractive image and still give you instructions that don’t match it.
It can suggest a material that makes the project unnecessarily complicated.
It can omit a detail that leaves the reader wondering what to do next.
That’s where the content manager comes in (you!).
You’ll learn what to look for, how to request corrections, and when an idea needs simplifying or replacing.
You’ll also learn to keep the distinction clear between an AI-created illustration and something personally made or tested.
My prompts, templates, and review instructions give you a head start on that work.
I’ve already spent time finding the recurring problems and refining how I handle them. You’ll follow my examples and use my materials as you develop your own routine.
Learn From My Process – and My Experience Teaching Others
I’ve taught how-to content before. I’ve never taught this approach.
Project Rocket AI brings together the prompts, formats, checks, and efficiencies I’ve developed for this particular content type.
You’ll see my decisions through worked examples, including what I change when the output needs improving.
You’ll also receive the materials I’ve prepared so you can spend your time applying the process rather than inventing every instruction yourself.
Learn From My Process – and My Experience Teaching Others
I’ve taught how-to content before. I’ve never taught this approach.
Project Rocket AI brings together the prompts, formats, checks, and efficiencies I’ve developed for this particular content type.
You’ll see my decisions through worked examples, including what I change when the output needs improving.
You’ll also receive the materials I’ve prepared so you can spend your time applying the process rather than inventing every instruction yourself.
NO upsells and you receive your Welcome PDF as soon as you sign up.
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